Free Book Preview Ultimate Guide to SOCIAL MEDIA
This book takes readers through a 360-degree perspective of social media in businesses.
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Many small to mid-sized business (SMB) owners who once considered Facebook advertising a cheap and indispensable “spot to be” in social media now ‘dislike’ Facebook advertising due to rising cost.
Larger businesses with unlimited resources can justify being active on Facebook but SMBs are in a distinct disadvantage because of insufficient funding, qualified staff and expertise. Social media advertising, including Facebook, has gone out of the question for SMB owners who can’t afford to invest hundreds of dollars per month on these programs.
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SMB owners who can’t afford Facebook advertising but have to spread the term about their brand and increase leads have options. As well as the obvious tools like SEO, blogging and LinkedIn, listed below are three cost-effective digital initiatives to greatly help SMB owners.
1. Incentive sharing. Whenever a business entices users to talk about their content, in trade for providing customers with special deals or deals, that’s called “incentive sharing.” For example, let’s say a company publishes an Infographic and stipulates that the tenth person to talk about it along with his or her followers will get a free gift card. By asking each individual to share the merchandise or service with X number of friends in trade for a particular offer, it generates a self-sustaining chain of referrals for your small business.
An excellent exemplory case of recent incentive sharing may be the ALS Ice Bucket Challenge, which to date has helped raised $100 million. This viral/social media campaign was arguably the most successful type of incentive sharing to date. SMBs may use the ice bucket challenge as a paradigm for a motivation sharing campaign. Theoretically, it’s no not the same as Candy Crush, where you obtain extra points whenever your friends sign up and begin playing.
By motivating users to talk about content, it almost becomes a casino game or competition that’s fun and relatively painless. The largest winner though, is normally the business enterprise or cause being promoted.
2. Educational demonstrations. Hosting demonstrations to market your services and products is excellent way to teach your visitors or potential customers about your business. The client learns something as the small business is made as a thought leader and local expert within their field.
Local businesses such as for example restaurants, hardware and liquor stores can especially excel with regards to demonstrations. For instance, a hardware store can take a workshop teaching customers developing certain things and which tools are best for the work. A restaurant can provide cooking classes and test tastings for potential new menu items. Liquor stores can host wine and beer tastings.
With millennials embracing DIY projects, and eating more wine and craft beer than previously, they are great places to start out. Demonstrations teach customers and promote the merchandise your business is selling while encouraging consumers to go to where you are.
Event invites and pictures from the demo could be shared through social media accounts. After viewing a friend’s picture, a few of his/her social media followers might get in touch with say “That wine tasting looked awesome – where did you do this?” When that occurs, it is only be considered a matter of time before more folks start attending these events and profits start rising.
Related: Give it a try
3. Snapchat/Vine. Social media is now increasingly visual. That is evident by the rise of newer photo-sharing platforms, particularly Snapchat and Vine.
Smaller businesses can leverage these platforms more intimately than Facebook and Twitter to determine a direct link with send their customers special deals and deals directly. A restaurant could send an image or video of their weekly special through Snapchat, taking advantage of the visual medium to encourage customers to can be found in and check it out.
Businesses may also encourage customers to talk about their own experiences through Vine. If an image advertisement will probably be worth a 1,000 words, then Vine videos are a lot more valuable that traditional advertising. Reaching potential customers in six seconds is a challenge but forming that connection and catching their attention with the proper video will probably be worth six hours’ worth of effort.
A recently available study by The 7th Chamber discovered that five Tweets another include a Vine link. Studies are showing a branded Vine is four times much more likely to be seen when compared to a branded video. Businesses can capitalize on the popularity of the mobile app by sending out a Vine video featuring among its products’ uses, a person modeling apparel, a patron eating at your restaurant or drinking at your bar. This enables their friends to see them getting together with your business in a positive way, thereby increasing the probabilities that they can do so themselves.
Pricey Facebook advertising is merely not feasible for several SMB owners nowadays, but less costly and effective opportunities are out there. SMBs that are adaptable and available to trying newer technologies and social media channels can operate and fight bigger competitors every day without going bankrupt along the way.
Related: THE PROFESSIONALS and Cons of Using Video App ‘Vine’ for Marketing