Free Book Preview Ultimate Guide to SOCIAL MEDIA
This book takes readers through a 360-degree perspective of social media in businesses.
Are your social-media marketing habits attracting visitors to your brand or scaring them off? In the event that you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts — and even insensitive, potentially offensive posts — you will be guilty of sending your followers packing, right with their spending cash.
Here is a short set of notorious social-media mistakes companies should be sure you avoid and just why:
1. Only discussing your services and products. By now, that one ought to be a no-brainer. Avoid being that guy at the party who only discusses himself. Posting status updates, tweets and pins that narcissistically revolve around your brand only is tantamount to social-media suicide. You’ll quickly come off as too corporate, self-serving and disconnected from your own customers and their needs. An exodus of followers will, well, follow.
Small-business expert Steven D. Strauss, writer of THE TINY Business Bible (Wiley, 2012) suggests following 80-20 rule to determine a meaningful reference to customers via social media. In other words that 80 percent of this content you post should address your customers’ problems and only 20 percent ought to be about your company and everything you do.
Related: 5 Ways Social Media Can Destroy Your Business
2. Not playing (sharing) well with others. Rather than tweeting repeated promotional messages about your services and products, try to retweet, share and pin your followers’ content often. Also exchange friendly, conversational tweets together with your followers, particularly those people who are significant influencers inside your industry. Doing this can encourage a feeling of community inside your social networks, increase your brand exposure and assist you to earn your followers’ trust.
Share such as a champ on Facebook and Pinterest aswell by sharing follower posts and pins that are highly relevant to topics your marketplace cares about. For instance, in the event that you sell children’s toys, consider sharing follower and influencer posts and pins that are of value to parents of small children, like toymaker Melissa and Doug often does on its Facebook page. These often include family arts and crafts ideas, fun playdate themes and printable coloring pages.
3. Posting insensitive content about sensitive subjects. Among the fastest methods for getting people trash-talking your brand over social media is to create poorly-timed, offensive remarks about sensitive topics, especially the ones that are political in nature and inspire strong emotions.
Designer Kenneth Cole has been guilty of the more than once. Lately, the designer and self-described "frustrated activist" published a tweet that made light of the "boots on the ground" comment U.S. President Barack Obama and Secretary of State John Kerry found in mention of potentially deploying ground troops in Syria. The crass remark instantly ignited a firestorm of angry backlash reply tweets that continue steadily to pile up.
"Boots on the ground" or not, let’s remember about sandals, pumps and loafers. #Footwear
– Kenneth Cole (@KennethCole) September 5, 2013
Foot-in-mouth tweets like these can weaken your brand value as well as your company’s reputation. Trying to produce a buck from others’ suffering in times of crisis doesn’t review well. Just don’t do it.
Related: 8 Steps to Arranging a Social-Media Crisis (Infographic)