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This story originally appeared on Business Insider
Gap was once so cool that Sharon Stone wore among its turtlenecks to the Oscars.
But as consumers considered cheaper fast-fashion alternatives, Gap didn’t catch up. In age Instagram and instant fashion, the retailer’s designs feel dated.
Now, America’s largest apparel retailer is getting into a turnaround intend to recapture cool customers by reinventing its supply chain to contend with brands like H&M, Zara, and Forever 21. It is also overhauled marketing and made key hires.