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Show me an ecommerce website that hasn’t faced hosting woes, and I’ll show you one which doesn’t sell something!
Should you have an effective ecommerce website with a reliable flow of traffic and sporadic traffic bursts, you then may have had reasons to be dissatisfied together with your hosting solution. Uptime and speed aside, there are lots of other issues such as for example poor customer support, DDoS attacks and server-management issues that can irk you. With so many hosting solution providers, there is absolutely no reason why you have to be suffering for this.
Related: 5 Vital Considerations WHENEVER CHOOSING Your Web Hosting Service
A robust hosting solution has benefits, and unlimited bandwidth and migration support just doesn’t begin to cover it. A hosting solution shouldn’t only keep your site ready to go but also generate those coveted conversions. Wondering how? Continue reading.
1. The real cost of website downtime
Every hour your site is down, you not merely lose revenue but also productivity, cost of recovery and reputation. When Amazon.com and Amazon.ca transpired for 30 minutes, the business lost estimated $2 million predicated on its previous year’s earning.
Arguably, you could be a startup or your small business with less turnover in comparison to Amazon, but which means losing will hit you even harder. What’s worse, losing doesn’t end here. Your loss means competitor’s gain as proven oftentimes like Debenhams. So don’t take website downtime lightly — choose your site hosting wisely.
2. Getting website up to date
Every fourth visitor won’t bother with your site if it requires longer than four seconds for this to load. Almost half of these won’t come again either (Infographic). While revenue lost because of website downtime is calculable, you cannot calculate losses incurred because of slow websites, which explains why it is a lot more dangerous.
Contrary to popular belief, there is a good psychological explanation why your site speed matters so much. THIS SITE Speed Optimization guide virtually sums it up from psychological conundrums to practical performance tips. The crux of the problem is that your site speed significantly affects your business — and you cannot neglect it.
Related: Selecting the proper Host for YOUR SITE
3. Goodbye ‘500 error’
Portal do Dog is a Brazilian website updated many times a day. The web site boasts a large amount of user-generated content, including videos. They have over eight million page views monthly, eight gigabytes worth of data and a massive fan community.
A couple of years back they choose managed hosting provider Kinsta because that they had trouble finding a trusted hosting provider that can keep their website running smooth and fast all the time. Following the switch, they saw an extraordinary result: zero 500 error! If your site is susceptible to this error message, it could make sense to change from shared mega-hosts to managed high-end services.
4. Cut costs with shared IPs.
Dedicated or shared IPs? That one is really as old as the chicken-and-egg argument. Most businesses worry that shared enviroment might affect their business reputation, but watch Matt Cutts put an escape to all or any the worries in this short video. Google doesn’t penalize good websites because they share the same IP as spammy websites, unless the IP has thousands of spammy sites. If, however, you chose your hosting provider smartly, you won’t ever face this issue.
Aside from cost savings, shared enviroment offers benefits — such as for example it’s easy to create, maintenance and security are given by the hosting provider and updated technologies like Ubuntu, Nginx, PHP5-FPM, HHVM, MySQL (MariaDB), etc. make sure your website is always ready to go.
Related: Web-Hosting Troubles? How One Company Found a remedy BECAUSE THEY BUILD Their Own
5. Leverage the secured sockets layer (SSL) edge.
In a bid to encourage a safe web, Google gives ranking benefit to websites which have a SSL 2048-bit key certificate. Searchmetrics even analyzed their data and discovered that there is a factor browsing engine optimization (SEO) ranking between HTTPS- and HTTP-websites. Actually, the bigger your site, the more SEO ranking gains you get. What’s more, the green HTTPS bar or padlock may also boost trust and conversion. Overall, choosing a hosting provider that provides SSL certificate offers you an advantage over HTTP websites.
All of the five points mentioned previously demonstrate how something as unrelated as hosting make a difference your conversions. If we discuss ecommerce solutions and conversion tips, we never discuss the need for hosting, thinking it’s confirmed. However, hosting may be the very foundation which the future of your site rests — so take great care whenever choosing your host